The price structure of the antiques trade
Most people will agree that a Queen Anne table is an item of
high value. Such an item would be out of place in a flea market. Not all Queen
Anne tables have the same value, or even a high value. Period furniture can be
compared with one another and sorted into
categories: good, better, and best. (See Albert Sack’s book
on grading American Furniture, Fine Points of Furniture: Early American).
Less than ten percent of Period American furniture falls
into the highest level of antiques, level ten. Most period furniture fall into
the categories 9, 8, 7, and sometimes 6. The difference in dollar value between
a level 7 and a level 9 antique can be tens of thousands of dollars. A dollar value difference in the hundreds of
thousands of dollars is not uncommon.
I once owned a Queen Anne tavern table in original finish
that I bought out of a flea market. I
paid $120 for the table. I sent detailed photographs to the two large auction
houses in New York City . Both auction houses put a value of between
$25,000 and $35,000 on the table. I took the table to New York to have it evaluated first hand. I
had a 10 a .m.
appointment at one auction house and a 3 p.m. appointment at the second
auction house.
Both auction houses found the same problem with the table.
The table was original except for the bottom and back of the drawer. It seems
that something had become lodged in the drawer and the only way to remove the
item was to break or saw open the back and bottom of the drawer. I could
clearly see the replaced drawer back and drawer bottom once it was pointed out
to me. The repair was an honest repair. The workmanship was excellent. However,
the table was now less than totally original.]
Both auction houses no longer wanted to handle the table.
Both auction houses, independent of one another, lowered the value of the table
from $35,000 to between $5,000 and $7,000. I was shocked and disappointed that
such a small repair lowered the value by more than 80 percent.
I tried for two years to sell the table for $20,000. I lowered my asking price to $15,000, then
$10,000, and finally was able to sell the table for $7,500.
If an item is broken, bent, cracked, chipped, or has been altered in any
way, it has a value equal to ten percent of the same item in excellent
condition. In plain English, if it is not perfect, it is a piece of junk, even
if it happens to be a Queen Anne tavern table.
The fact is that the repair changed the value of the table
from a level ten antique to a level six antique. The purchase and sale of this
table taught me a valuable lesson.
In my 35-year career, I have sold a ton of junk. I love junk.
I have made much money buying and selling low-end antiques. An ongoing
challenge for me as a dealer is evaluating the items I intend to buy based on
rarity and condition. I must set emotions aside and judge the item I am looking
at based on facts. I am willing to pay good money for fine antiques, but I pay
less than ten cents on the dollar for junk.
I am friends with a flea market dealer who sells nothing
with a price tag greater than $30. He is known for his supply of jackknives
that have broken blades. He sells broken blade jackknives at prices between $8
and $10 each. Broken-blade jackknives have value as a cheap tool. Mechanics use
them to scrape old gasket material from oil pans, farmers use them to cut
bailing twine, electricians make wire strippers by filing a "U"
shaped notch into the stubby blade, store owners and warehouse workers use them
as box cutters. The blade stays sharp for years and can easily be
re-sharpened.
This flea market dealer has taken an unwanted item and
turned it into a useful tool. His policy
is to pay less than one dollar for a knife with a broken blade. His cash-flow
ratio is between eight and ten to one. Every dollar he spends on a broken blade
knife generates eight to ten dollars in sales.
Most people will agree that a broken-blade knife is a low
value item. Most people will agree that a Queen Anne tavern table in original
condition is a high value item. Most people will agree that a Queen Anne tavern
table that has been altered, repaired, or has a replaced drawer bottom has a
value less than the same item in original condition. The dollar amount that a
repair lowers the value is open to debate.
The dollar value of each level of the antiques trade is not
constant. Values change as new items come to the trade and the selling prices
of commonly traded antiques increases. In the early 1970s, a country cupboard
in original paint and in good condition was worth between $800 and $1200.
Today, that same cupboard will sell between $8,000 and $12,000.
In my opinion, and $800 item belongs in level four, an
$8,000 item belongs in level eight. Most group shops and shows today operate at
level 4, 5, and 6. An $800 antique will sell from a level four group shop or
show. An $8,000 antique will not sell at full value from a level four group
shop or show. A good country cupboard in original paint has become so expensive
that most dealers cannot afford to stock this item.
In the fall of 1978, I was a level six dealer specializing
in country furniture. At that time, I had 23 cupboards in stock. My records show that the cost of the 23
cupboards was $24,655 (around $1,000 each). The same 23 cupboards today would
cost more than ($150,000).
I got out of the country furniture business beginning in
1986 when the average cost of a good cupboard rose from around $1,000 to nearly
$2,000. By 1989, the cost of a good cupboard was around $3,500. An exceptional
cupboard could cost as much as $10,000. This high cost placed the best
cupboards in levels 8 or 9. The cost of operating an antique business in levels
eight and nine is greater than most dealers can afford.
The average cost of items in levels four, five, and sixth is
within the price range of most dealers. For this reason, most antique dealers
today operate at the mid-levels of the antiques trade.
I hesitate to put a dollar figure on each level of the
antique trade. Antiques are unlike any other commodity. Value often depends on
rarity, condition, and demand. Notice that I said nothing about age. Age has
nothing to do with value. A 20-year-old collectible can be worth much more than
a 2,000-year-old antique.
Each dealer must develop the skills necessary to evaluate
the types of antiques he or she deals in.
Without emotions and based solely on fact, the dealer must be able to
look at a possible purchase and decide if the item is too low value for his or
her business or if the item is too expensive for his or her business.
A level-five dealer who buys a level-eight antique simply
because, “I fell in love with it” is wasting time and money. First, a level-five dealer has no working
knowledge of the actual selling prices of level-eight items. Chances are, the
level-five dealer paid too much for the item, especially if the purchase was
made at auction. Also, a level-five dealer has no appropriate selling outlet
for a level-eight item.
Dealers who choose a level (price range if you prefer) and
stay within it will do more business and make more sales. Their stock may not
be as glamorous as that of other dealers, but they will consistently make
money.
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