Branding!

  

 We talked a bit about this already, but the more likeable you are the more you'll sell.  When you focus on branding yourself, or your company, to the market, you are focused on sales.

   This is why marketers do interviews... why they speak at seminars... why they integrate their products with others, provide bonuses to others, do tele seminars, webinars, write bestselling books, come out on TV, get published in magazines, do radio interviews, run commercials, shoot videos, give free content, etc.

   You can brand yourself to your list, to the market and to your peers.  This is focused on sales.

Traffic!

   This is certainly focused on sales, when you focus on traffic.  Most people dabble with traffic and that's not going to work.  C'mon, this is business and requires you get in the guts of what you are doing here.

   Most people are not good at traffic because they've never focused on it at all.  Again, they are focused on everything else BUT sales.  How can they get good at traffic if they never even focus on it at all.  Throwing up an ad campaign on MSN Adcenter and spending $20 is dabbling and that's why it does not work.

   If it were that easy, everyone and their grandmother would be Internet marketers and successful.  There's a barrier or entry and that barrier is steep enough that it prevents most people from succeeding.

   Thats the good news for you!

   If you do not dabble, and get into the guts of what you are doing, focused 90% on sales, how could you fail?  Generating traffic is no different.

   It must be focused on.  And, if you are focused 90% of yourtime, energy, resources, blood, sweat and tears into sales, you'll drive plenty of traffic.

   There's paid traffic and there's free traffic.  Most free traffic methods are for the herd.  Those free methods are for people who want the easy route.  They are that “magic button” and those products teaching free traffic are tapping into the “wants” of the market.

   Of course the market does not want to pay for traffic.  Obviously, the market wants to get traffic for free.  Heck, the market even wants all the secret information for free too, but they are missing the boat.

   All the free information in the world will never make someone rich.  You have to put skin in the game or you'll never succeed.  There is no free lunch my friend.

   That car my aunt bought me when I was 16 only lasted 4 months.  I blew out the engine and never respected that car.  However, my first truck I bought on my own was as clean and well taken care of any vehicle in the world!

   Focusing on traffic is also focusing on sales.  We'll talk more about traffic later on, but for now, understand how important it is to focus on this. 

   Also, if your stuff does not convert well, then traffic is a waste of time, money and energy.  Traffic and conversions go hand and hand.  Both must be focused on.

   If you can convert, then traffic is easier.

   However, generating traffic is hard enough that it must be focused on constantly.  How can anyone succeed at this business by only focusing 10% (if that) on traffic?

   See?  This is why most fail.  Until you are over 250k per year, then 90% of your time should be put into sales, period.

   More on Traffic later...

Up-sells and Down-sells and Back-end Offers!

   We're going to talk about this again later but this is paramount to earning 250k online.  Remember, people buy what they want... not what they need... and these up-sells are providing people what they want.

   Listen, they want to buy more stuff.

   They want to buy.  It's your duty as a sales person to add on sales.  If I were to sell you a pair of shoes, you better believe I'm going to recommend you buy some socks to go with those new shoes!

   If you are standing at the check-out register buying those shoes and you have your credit card out and hand it to me, I'm going to recommend you add socks to your order!

   The chances of you saying yes are sky high.  In fact, it is likely I already sold you the socks when you said you wanted to buy the shoes, back at the shoe bench.

   Therefore, at the register, I'm going to offer shoe cleaner or a hat to match your shoes, or a belt or a hamburger or something! I'm a sales person and I sell.  It's my duty.  It's your duty.  People buy based on wants, not needs.

   This is why people will buy an Ipad and be grinning from ear to ear on the way home, but yet complain and pitch a fit about paying their electric bill.

   Value is perception my friend.

   Have you ever heard of a buying frenzy?

   Well, that's what we are talking about here.  When someone buys your front end product they are experiencing an emotion.  That emotion is an elated, excited, fix.

   They are in a frenzy.  Their minds are high.  They are wildly open to suggestion at that point.  Again, do not kill the messenger here and do not judge, it's your duty to provide them with what they want.

   Yes, customers complain about up-sells but that's because they don’t like being sold!  Customers like to buy!  Here's a lesson from my friend Blair Warren, a master persuasion expert:

   “People are resistant to sales attempts”.

   He's saying what I'm saying here.  People do not like to be sold and they are defensive to sales attempts put on them.  However, Blair goes on to say:

   “People are not resistant to sales attempts they do not detect”

   Sales is key.  Focus on sales.  Become a master at sales.  Your bank will thank you forever!

   Still, no matter what, focus 90% of your time on sales.  Focus on crafting those up-sells and down-sells.

   If you buy my front end offer for $35, it's likely I'm going to provide you with another opportunity to buy.  Why not, we already established that it feels good to buy?  It's my duty to make you feel good.

   Dr. Feel Good here...

   So, you buy my gizmo for $35 on the front end.  You are feeling good and thrilled to be buying it.  Then, right after you committed to buying it, I give you the opportunity to save money and get my two for one deal!

   How could you resist?  You already feel good.  After you buy the upgrade, I tell you...

   “Psst... I have a very special and private offer that's not for everyone, but might be for you.  You've got to check this out because it's a life changer!”

   How could you resist?

   Listen, these up-sells alone can take you to 250k per year.  If you are focused on sales, you'll be providing up-sells and down-sells.  If you are totally against them right now, that is fine.  I understand how you feel.  Others have felt that way too.  But what they found was once they are focused on sales, their customers practically demand they create more offers and sell them to them.

   You'll see.

   Auto Responder Emails!

   If you are focused 90% of your time on sales, you will not have time to do all that other stuff you've been tinkering with.  There's just not enough time to mess with time wasters.

   Focusing on crafting “smart” auto responder emails is a form of sales.  This is focusing on sales too.  If you are constantly focused on crafting emails that get people to like you, trust you and know you, that's time well spent.

   If you give them free tips, free videos, free audios, free PDF's, free courses, free presentations, then they'll open your emails and buy from you over and over again.

   250k per year will be a slam dunk if you are focused on sales like I'm driving home here.  And, there's a reason i'm driving it home.  It's paramount, critical and crucial to do so.

   After you make it to that mark, the 250k per year mark, then you can focus on the other things, like top-shelf customer service, managing employees, an office, or whatever else you want to focus on.

   If you currently make 90k per year online and want to take it to the next level, then start focusing on sales more.  Start now.  You'll see a difference immediately.  Next month will be your best month ever!  If you make 175k per year online, then stop focusing on all those other time wasters and put more time into sales!

   Stop answering so many emails, stop doing things that take up all your time and focus on sales.  Do this, sit down and think about how much time you spend on certain tasks each week.  Total them up.

   For example:

   Email Time:

   You spend 4 hours per day on checking, reading and responding to emails.  Stop that.  I dont even have 4 hours worth of emails each day that is more important than sales and we do millions. 

   Stop being at everyone's beckon call and limit your email time.  In fact, work on sales two hours before you ever check your email for the day.  That's an instant increase in income if you do that.

   You'll also see that most of those emails can wait a day or two and are not critical.  4 hours per day is 20 hours per week or more.  Imagine that much time put into creating a new up-sell and on a new traffic platform!

   Meetings & Communication with others:

   I bet if you're making any money online, you are spending a good amount of time meeting with technical people, chatting with IM friends, posting on Facebook or forums, emailing people, skype chats and so on...

   Limit your chatty time and focus more on sales.

   Now, I'm going to say something that is a bit confusing, so hand with me here... I believe some people at this level spend way too much time at events.

   I'm not saying to not go to seminars and masterminds, but I am saying that some people are wasting a great deal of time messing with too many events.

   For example, I know a guy who goes to about 10 events per year... if not more than that.  The last time I talked to him, he was working on something brand new.  I've known this guy for six years.  He still does not make much money from what I can tell.

   If he spent those 10 weeks per year on sales, he'd have a different tune.  Plus, if you do go to those events and make less than 250k, then focus on sales at that event.  Do not focus on learning from the guru speakers, especially if they are selling from stage.  Instead, be in the lobby or at the bar and focus on sales.

   Or, instead of spending $1,500 traveling to that event, spend that 1,500 on traffic or a copywriter!  See what I mean?

   And, you do not have to answer every skype call, every phone call and every email that comes your way.  The more you start making the more everyone will try and steal your time away from sales.  Keep on focusing on sales.

   Unless one of those friends are emailing you or skyping you to promote your stuff, limit those conversations.

   Learning time:

   A lot of marketers spend way too much time learning.  I bet 90% of the marketers in this market know more about social media, or technical wordpress plugins, or keyword software, or SEO software, or video player scripts than I know.

   Heck, I bet about 50% of this market knows more about Internet Marketing than I do.  Or, so it would appear that way.  They know every free tool, every resource, every hosting platform, every new social media trick in the book and so on... while I still focus on sales and managing my companies.

   The money is in sales and value, not in knowing all those plugins or resources.  Can you sell your stuff, that is the question that matters!  If you are spending 2 hours per day learning, then you are learning too much.  Your focus should be on sales and if you're going to learn anything, spend that time learning sales!

   Learn copywriting and conversions.  Learn how to sell, buy the sales books out there on how to sell.  Study sales letters.  Study sales.  Learn how to recruit affiliates and get them to promote for you.  Spend time learning traffic.

   Product Creation:

   This is a good thing to spend your time on because you are creating something to sell!  But, do not spend ALL your time on trying to create the world's best product.  I know people who have been working on creating their product for months and months.  That's a big fat waste of time right there.

   They should be focused onselling!  Get the product done, give yourself two weeks and then sell the thing!  I've created products that have done a over 100k in revenue and I spent one day on the product creation! (if that long!)

   Sure, it's the righteous thing to do... create liquid gold products that people will rave about and say great things about you... but guess what?  It's a lie.  People will still make fun of you and criticize you no matter what you do.  Nothing is perfect.  It's impossible to create a perfect product.  And, the more time you spend on creating that product, that's less time you can spend on selling thatproduct.  Let me put it this way...

   You are running out of time.

   Life is short and life is precious.  Life is fragile and you are running out of time.  You are not getting younger.  The Earth is revolving and days are ticking past us fast.

   You can spend an eternity on your best selling product only to find out later that people did not like it or hated it, or you can find out this week!

   You have the rest of your life to go in there and make your product better and better, but for now, that thing needs to sell.  If you want to quit your day job and earn six figures, you better focus on sales... not product creation.

   Secret: 

   A well known marketer once created an ongoing product.  It was a continuity product that brought in over a million dollars per year.  Customers loved this product and loved the content.  They could not wait until the next dose of content was released by this marketer.  They consumed the content with a frenzy and loved this guy to death.

   Well, I have inside information that he did not even produce the content himself.  Nope, all that content people paid for and strived to get was not even by him.  Yet, it did over 1 million per year!

   Hey, value is perception my friend.

   By the way, yes, I am writing this myself.  This is not some ghostwriter writing this, although a ghostwriter might do a better job at grammar or spelling than me.

   One last thing on product creation...

   Most never finish that product anyway.  There are billions of dollars worth of income sitting on the hard drives of millions of people's computers because they never finish their ideas and sell them.

   Do not be those people.  Sell your stuff.  Get it done and sell it.  Spend the mass majority of your time on sales.

   Total Time Spent Each Week:  33 hours

   I'd say that many people spend around 33 hours of each week on their computers in this business... if not more than that.  I'm talking about part timers too who have day jobs.

   Most spend an incredible amount of time in this business and on their computers.  Yet, these same people earn nothing.  They are busy being busy doing everything except for sales.  This is why at the end of the week, they are exhausted, yet earned nothing.  They have nothing to show for all those countless hours in front of their computers slaving away.

   If what I'm saying is true and most people spend less than 10% of their time on sales, and that the average spend 33 hours per week working on their computers in this business, then that means:

29.7 hours per week is spent on everything else but sales.

   Or, that means that they are spending about 100 hours per month on all kinds of things except for sales.  Or, that means they are spending about 1,247 hours per year on everything but sales.

   FLIP THAT AROUND

   Instead, spend 1,247 hours per year ON SALES.  How could you fail?

   Guess what, after you've made it past 250k, guess what you should do then?  You should then get others to spend their time on sales for you.

Imagine 5 people who spend 1,247 hours per year on sales for your offers/products/business!  That's now 6,237 hours per year spent on sales of your offers/products/business.

   Now you can see how 50 million dollars online happens.  My friend, what I just revealed to you is an insight for getting rich.  Do not discount off what I just said above.

   But that's another book... the million dollar book right?