"20 Low-Cost Marketing Ideas to Build Your Business Right Now"
Today’s marketing climate represents many
hurdles and opportunities for promotional products distributors. Current buyers
are consulting different channels to do research and make purchasing decisions
than they were 10 years ago. This is bad news for distributors that exclusively
employ traditional marketing methods. The good news is that the marketing tools
to differentiate yourself and appeal to the modern buyer have never been more
accessible and economical.
This session will explore 20 innovative
marketing ideas that can be implemented with relative ease at minimal/no cost.
Take aways
1. Understanding of new ways to market your
company
2. A look at the way buyers have shifted
their buying decisions in the past 10 years
3. An injection of creativity into your
business
Presenter
Mark Graham
RIGHTSLEEVE.COM
mg@rightsleeve.com
Resources
1.
Twitter
Why? Establish yourself as a thought leader
and invaluable market research
Cost? Zero
Where? www.twitter.com
2. Facebook - personal page
Why? Developing personal relationships with
your customers/prospects
Cost? Zero
Why? Gives your brand a personality as well
as an opportunity to speak directly to customers/prospects
Cost? Zero
4. LinkedIn - recommendations
Why? A friend’s recommendation is more
important than ever today when it comes to influencing a buyer’s decision to buy
Cost? Zero
Where? www.linkedin.com
5. LinkedIn - answers
Why? To establish yourself as a credible
professional within your chosen field (credibility generates sales)
Cost? Zero
6.
Flickr
Why? Great venue to showcase photographs of
customer case studies
Cost? Zero
Where? www.flickr.com
7. Video
Why? Dynamic way to capture people’s
attention when it comes to sales, customer service or marketing.
Cost? Zero
8. Blogging
Why? Dynamic way to present case studies or
marketing ideas
Cost? Zero
Industry blogs: www.brandedmatters.com,
www.whitethreads.com, www.swag20.com http://brandextenders.wordpress.com/
9. End user shows
Why? Showcasing your creative ideas to
clients/prospects is a great way to build relationships, attract new clients
and generate additional sales from existing clients.
Cost? Free-$10000
Where? Your office, banquet hall,
nightclub, supplier’s office
10. Sponsor a conference
Why? To associate your name as a
promotional products supplier within a specific target audience
Cost? Zero (assuming you sell the goods at
cost)
Where? Your local chamber of commerce, a
customer’s conference, local trade association
11. Public speaking
Why? Increases your public profile. Builds
trust and credibility for your personal/corporate brand.
Cost? Zero (or you may even earn money)!
Where? Local chamber of commerce, trade
association, customer’s event, conference seminar
12. Contests
Why? To drive sales by tapping into your
customers’ desire to win/save money/have fun.
Cost? The cost of the gift, coupon, credit,
discount
Where? Email, your web site, direct mail
13. Referral program
Why? Inexpensive, effective marketing
technique as clients like to refer their contacts to good service providers
Cost? Starbucks card, iTunes gift
certificate, discount off future order
Where? Online/offline
14. Handwritten notes and gifts (self
promos)
Why? Customer love to be recognized and
acknowledged. Fantastic way to build a relationship
Cost? Avg $5-10 per gift (includes self
promo + cost of postage)
Where? USPS or hand delivered
15. Ratings & Reviews
Why? Gives people an opportunity to provide
feedback about your products. Effective way to respond quickly to dissatisfied
clients (and turn a bad situation into a good one)
Cost? Zero
Where? www.surveymonkey.com
Post a Comment