~The fundations of success & skill in sales



 How to success in making cold calls on the phone 


It can be very hard to get into the business of making cold calls; however, you will want to make sure that you consider some of the following. You could become a very successful person by just trying to work a little bit on how you communicate with your potential clients. You will find that cold calling is the best way of selling a lot of product in a little bit of time. The thing is that you need to learn how to handle it so that you can overcome your fears and increase your sales


First, you need to overcome your fears and your own feelings about cold calling. When you let go of the negative you can work on the positive. You will also find that this is a great way to start every day. You should remain yourself that you are selling a great product, and that this is not something that you should take personal. Once you learn to let go you'll be able to make a lot of sales.


You should also do a little bit of research about your potential clients. You will want to check out what the local people feel towards your product so that you can understand the potential that you have with selling. It's hard to sell a winter-coat for someone who lives in the South. The research will help you to pick a good starting area. This will also raise your confidence too. 


In advance, you will want to prepare yourself an opening statement. You will want to consider the opening statement before hand, because it is something that will help you to gain a lot of confidence in your speaking. You will be able to organize your thoughts and you will also be able to get to the point quickly. Keep in mind hat you need to have a greeting in order to bring the caller in. You will want to make sure that you think about having routine in order to keep yourself from rambling. This is the key to being a successful speaker


Remember to stay focused. You will want to keep in mind that the reasoning behind the cold call is to get you the face-to-face meeting. You don't need an extensive sales pitch over the phone, but you just need to stimulate some interest. This means that you don't have to try to get the person to buy what you are saying, but to just think about what you are saying. 


You don't want to start the conversation by saying things like "how are you today" or ask if it is a good time to talk. This will allow the person to end the call and it also wastes a lot of time. You don't want to waste anyone's time. You will want to state your name, your business, and then get them thinking about the benefits of having your product. Ask them a few questions and then state how the product will help the customer with the issues.


Also, you need to learn how to stick it out. A lot of sales people will give up quickly after a rough day. You will want to make sure that you stick with it in order to find the success. Basically, you aren't going to become a success in one day, but this something that you will have to work hard at. Cold calling is something that is easy and it could be fun. The key is to learning how to become comfortable with the idea of being a cold caller and also being comfortable with the person that you are. This will help you to raise your self esteem and the sales will go higher.




How to talk to anyone while looking them in the eye


When it comes to talking, you will find that it is very important that you learn how to look them in the eye. You will want to keep in mind that the way that you approach others is very important in the way that they perceive you. It is stated that if you can't look someone in the eye, then you must be lying. You will want to keep in mind that it is your non verbal communication skills that are going to make a difference in the way people approach you. 


You can tell when someone is in love, when someone is filled with hate, and when someone is being sincere. You will also find that lying is the big one. You will be able to tell if someone is lying. You will also find that the importance of eye communication can tell you a lot as well. There are a lot of ways that you will be able to tell if someone is being completely honest with you. 


As for a sales person, you will find that it is very important that you use communications skills and keep eye contact at the same time so that your message and the way that you are perceived compliment each other. You will want to keep in mind that there are things like sincerity can often be used in a way more than just an emotion, but it could make others feel good about the situation and possibly empower. 


The thing is that you will need to keep in mind that there are many ways to use direct eye contact wisely, but you need to know that there are some negative side effects to using direct eye contact. Some people will use direct eye contact to make a threat. There is coldness in the eyes that will tell a person this. You need to make sure that you do not scary and do you not look at someone with piecing eyes. You will find that it is very easy to control your body language, including your eye contact. This is something that you will find natural. You will also notice that when you do make direct contact you need to make sure you also give other body language sides to show that you are listing. This is the only way that you will be able to make a good impression on potential clients. You will also want to use facial expressions to show your warm, friendliness.  


To practice your eye contact when talking to someone face-to-face, you should practice in the mirror. You will want to pay attention to the depth of your eye contact and how you look in general. Basically, you will want to make sure that you think about the signs of discomfort and if there if any thing that you would change. 


You will find that the eyes will improve your communications, but it can also give others the wrong impression. If you smile while saying bad news, then you look horrible. The same goes for using your eyes. You don't want to look excited about telling others bad news. Your message and facial and eye language needs to be the same. 


Keep in mind that no matter how hard it is to pay attention or seem to care about what is going on, your eyes will say it all. When you learn how to change your facial expressions and the whole message by changing the way you look at someone, you'll have a lot of power over the conversations that you have in the future. Eye contact can say a lot.




How to talk to your customers, and not down to your customer (phrases to remember)

Talking to customers so that you do not upset them is very important. You need to learn how to speak to people without making them feel bad or uncomfortable with a situation.  There are different methods on how you can handle this and you should figure out what is going to work best for you and the needs of your business before it is too late.

Talking to customers is one form of customer service. The interaction that you have with your customers is very crucial to the success of your business.  You need to remember that there are things that you should never say to customers because it is going to cause problems later on.   Having good information is something that you should always count on because you are going to have to plan how to deal with any challenge that may come up.

Never talk down to your customers.  You need to speak with enthusiasm and always listen to them no matter how you are feeling now in time. When you are confident in the way that you handle your customers you will see that it is much easier to be successful with every part of the company and the business that you have created.  Things will go much easier if you only remember a few tips when you are talking to your customers face to face of over the phone.

Make sure that you are a good listener.  When you are dealing with customers, you have to listen carefully to them. You should give them your full attention and do not make any type of facial expressions.  You have to be serious and understanding when it comes to your customers and the information that they are giving to you.  Pay attention to what they are saying and think of good ways to answer them back in a helpful manner.

Control your tone of voice.  You do not want your voice to go up or down in pitch when you are speaking to customers. You want to keep a steady tone and do not let any type of excitement enter your voice. You have to keep composure so that you are able to fix the problem or deal with any matter that may come up.  You never want to yell at your customers of make them feel bad about who they are.  

Always stay positive when you are speaking to customers.  Give them the benefit of the doubt.  Think about ways that you can improve the situation and work hard maintain a good atmosphere.  Keeping customers happy and satisfied is part of great customer service. When you have a good reputation for customer service, you will be able to keep your business in good standing.  

There are endless ways to perform good customer service all the time for your customers.  You have to figure out a good game plan and then stick to it. When you do have complaints within your company, there should be a good policy set into place. You and everyone in the business should be aware of the policy so that they can take care of the customers and give good customer service. 

This practice may take a little work and a little bit of time to get set into place but once you have it figured out you will be come a pro at customer service and talking with your customers. Having the ability to make it easier to have great success in your company is something that you should pride yourself in.





How to tell a customer you can find the answers (without sounding dumb)

When you are asked a question that you do not know it can sometimes be frustrating to both you and the customer.  It is not something that makes you feel good about yourself at all. You want to be able to have the answers and make the customer feel like they are satisfied with the outcome. When you find the answers you will also feel more self-confidence in yourself as well.

There is dozens of questions out there that may make you wander if you have the right answer or not.  When you are looking to help a customer find the facts you want to make sure that they have all the correct information that will help them feel satisfied.  You need to think about what the question is and how you can come up with the correct answer.

The one thing that you do not want to do is sound dumb. When you are telling the customers that you do not know the answer to the question you do not want to sound like you do no understand it. You should make the customer feel relaxed and that they have come to the right person for answers. Telling the customer that you do not have the answer at the moment but you will find it is the best way to handle the conversation.

When the customer is right there in front of you it is important to get the answers as soon as possible. You need to do whatever you have to find out what they want to know. You can make phone calls or talk to your supervisor as quickly as possible so that you can get the situation taken care of as soon as possible.  

No customer wants to stand around and wait for a long time until you find the answers they are looking for.  Customer wants to have quick response time.  They usually do not mind if you do no have the answers yourself as long as you are fast about getting them the answers that they want.  

When the customer is calling on the phone and you have to find out the answers the best thing to do is to call them back.  If you place them on hold they may become irritated that you are taking too long and they might get upset.  The important thing to tell them that you will return their call immediately.  Get their phone number and name first thing.  You want to then make sure that you find out whatever you need to in order to give them the answers that they are looking for.  

Always have someone that you can turn to for the help that you are looking for.  When you are trying to be great at your job you need to do whatever possible in order to make it easier on yourself. You want to sound professional and qualified to handle any questions that may come up at any time.  

 Make sure that you have a plan when you need to find the right answers.  Before the situation comes up you need to be prepared. You have to make sure that you are completely ready for any type of problem that you may have.  You need to know the procedure and practice it before the question comes up.  This is going to make you feel good and also be able to give better customer service to the clients that you deal with.  You will sound like you are prepared and ready for any ordeal that may come up within your job.


How to track your sales calls (what to use to remember where you have been)

It's sometimes hard to keep track of sales, especially, when you are making a lot of calls and doing a lot of business trips. You will need to figure out what you need to do to keep track of the calls and to keep track of your own appointments, because sometimes you need to do follow up calls and visits, and they are not exactly planned. It is so important that you keep good records in order for you to be able to know what needs to be done. 

The first thing that you need to think about is using a computer. You will need to keep a laptop (so that you can easily take it with you on your business trips) and make a spreadsheet. You will need to make a spreadsheet that states how you track your sales. You should make columns and use the rows for each client. You will find that some of the things that you will need to keep track of is when you made the visit or call and if you got a sale out of it. Regardless if you got a sale you should state if you though the person seemed interested. You will also need to track things like their phone number or address. It is very important that you think about the information that you are including, because this is going to tell you rather or now you are ready to make the follow up call or even if you should contact the person at a later date.

Once you have the spreadsheet you will want to purchase items that will allow you to back these files up. Zip drives and disks or CDs are great tools that you can use to back your files up. This is very important, because technology is so finicky (you never know if the computers are going to work or just break down). In order to keep your files you will want to make sure that you back everything up. This is the only way that you can truly plan things safely. 

Even if you do backup your files you will also want to make sure that you do everything possible to keep your files in the paper form. You will need to file your sales calls on a monthly basis so that you can keep the best records. Of course, after awhile you can throw the files away, but you will need the paper or hard copies in order to ensure that everything is safe and sound.

Always make sure that you do not keep all of your files and backups in a different place. If your home or office where to burn down or something destructive would happen, then you have lost it all. You need to make sure that you have copies of your files in multiple places so that you can ensure always having the files.

It is very important that you keep your files straight and in order. You will want to keep in mind that it is very important that you know where you have been and what you have done in the past few months so that you can stay on top of things. When it comes to business, you need to think about how the client will feel and how you will feel when it comes to losing sales for your unorganized business. You will learn to appreciate an organized business and you will also learn how to appreciate the hard work and discipline that it takes to put a file like this together and keep it update. It's hard work, but it's work it when you start seeing an increase in your sales. Plus it is a way for you to learn to control your work and control a business that is uncontrollable and unpredictable. You will become comfortable by controlling your files and sales facts.






Keep in mind that the sales letter is something that most businesses have written at some time or another. This is just an easy way for you to contact a lot of potential clients without having to have any reason behind the letter, other than trying to educate the person about your job field and your qualifications. You will find that it is very important for you to have a good sales letter, because you need to make a good impression on the person. You also need to get others to think about the use your products or services, especially, if they are something that you normally wouldn't think of. 

The first tip is that you need to be able to look at your grammar and spelling without finding English errors. You will find that most people are turned off by the simple mistakes that you will make in your language. This is because it will seem that you are uneducated and unable to be trusted. When it comes to being trustworthy, the first thing that you are judged by is your appearance. If the letter appears to be unsatisfying, then you will not look any better. The letter will simply be discarded. 

The second tip that you will need to think about is the way that you write the letter. First, you will want to introduce yourself to the reader. You will want to give a light history about your company and the services or products that you offer. Then you need to move on to the body. This is where you will describe the meaning behind the products and services and how you will be able to help the reader with some of their issues. Then you will finally close the letter. This will start where and when they will be able to talk to you. You will want to keep in mind that there numerous ways to reach a person and you will want to consider giving your potential clients more than one way. When you give them some options, you will find that more people will respond, because they have a convenient way of connecting with you.

The third tip in how to send all a sales letter is to include some pictures that will prove what your products look like and what your services can do. It doesn't have to be a lot of information, but you will want to make sure that you keep in mind just how much a picture can do to persuade. Giving a visual aid will help you to make a difference in the way that the potential client sees your business. 

You will want to make sure that you go over the letters before you send them. This is because you don't want to make any silly errors. The silly errors are what will make the company seem unsatisfying and distasteful. You will want to consider some of the words or language that you use as well. You don't want to offend anyone. You will want to make sure that you consider some of the things that you would like to gain from the letter. You need to make sure that you read the letter and see words that will give you the expected sales.



If you are someone that is in sales you want to be able to write an effective sales letter so that you are better able to win over customers and get the revenue that you deserve.  There are ways that you can gain more sales by writing a good letter that is going to give you what you are looking for.  

First off, you need to write down everything you know.  You will need to write down your experiences and the types of interaction you have had with your customers.   You should think about the customers and what is going on with them.  You need to jot down as much information as you can so that you have everything you need if you ever need to go back and get it.  

You will find many things that you like and dislike when you are looking to create a good sales letter. You need to be efficient and make sure that you are placing everything where it needs to be. There are going to be different ways to go about this and you have to think about it carefully so that you are putting as much into your sales letter as you can.  

You should first write the letter that you are thinking about by hand.  This will give you a better idea of how hard this is.  You need to find just the right words and use them well in the letter that you are creating.  You need it to make sense and sound good to everyone.  This means that you have to read over the letter a few times and then let others read it as well.  

Do not be afraid to get serious about your sales letter.  You need to be confident and use your best judgment when you are trying to create the positive sales letter that you are looking for. Do not ever think about anything negative when it comes to your letter.  Having the ability to use your sales procedures with your letter is going to be something that gives you the result that you are looking for. 

Always make sure that you have good grammar and spelling in your sales letter. You do not want to be embarrassed by making mistakes that could have been prevented if you would have just taken the time to review the finished product.  You might want to have someone else read over your letter so that they can give you their feedback as well. This is a good way to understand more about how far you are getting with your sales letter and what it can do for your business plan. 

Never brag about yourself too much when you are writing a sales letter. You need to of course be confident in the progress that you have made but you have to be considerate. You do not want to sound arrogant when you are writing about success. You want to however let the customers know that you pride yourself in the work that you do to keep the customers that you have. This is going to be one way that you can be sincere about the success story you have had. 

Most of all remember that your sales letter is going to be a reflection of you and what you are. Being positive and proud of the letter that you put together is one of the most important factors you can have. You need to take your time and think about what you should include in your literature.  This letter is all for the good of your sales career and what you should expect in the future. 




Keeping an appointment book - the importance of 

Many people do not realize how important it is to keep a daily record of what they are doing.  Having some type of recording system is important so that you are better able to stay on track of things and not miss anything.  Having a good record of what you need to do and what you have already done is a great help to a busy lifestyle.

Having a book that you can record all different types of information is important.  You need to be sure that you are recording anything that is going to help you be a more efficient person so that you are getting all of the necessary work accomplished.  You should keep records of your personal expenses and provide accurate information of all the money that you are putting out and bringing in.  

Good book keeping for your own expenses is something that you may rely on from time to time and it is going to be a huge help if you need to look back on something that you purchased in any time.  You will find that over the years, you will have better record keeping habits and it will be easier to use your appointment book as well as other scheduling tools.

You want to have some type of appointment book to remind you of everything that you have to be done in any time. You should reflect on this journal to keep yourself on schedule so that you will not have to take the risk of missing an important appointment that may be crucial to your career or family life.   You are going to be much more put together and organized when you allow yourself the ability to use the different types of appointment books on the market.  

You can use your appointment book all the time to keep you ready and able to move from one meeting to the next. This is also going to help with other things that come up too. You will not have to miss appointment for work or your personal life any more because you will have everything written down and ready for you when you check your book.  This is going to be a lot better than trying to write everything down in different locations and missing what you need to do. 

If your appointment book keeping strategies are not working for you then it may be time to work on them. You might want to figure out a better plan of action to keep yourself on the go and on time.  Having everything listed in an orderly fashion is going to be the best thing. You will find that there are appointment books that have all the days for each month and then you simply have to fill in what you are doing in the appropriate time slot. They will sometimes run horizontal or vertically depending on the type of appointment book, you purchase.  Either way this is going to help you with everyday events and those special occasions that you need to appear at.  

Having the appointment book to rely on is going to be a secure feeling to know that you are prepared and ready for any day of the week. You have the knowledge in front of you to keep a schedule and stay with it. Once you do this, you will find that are making life easier on yourself and others.  No one will every have to wait on you again or wander where you are.  The appointment calendar that you choose should be comfortable for you and have everything that you are looking for to keep you on a good time schedule.  

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